Marketing/Business

Building Signs – Choosing The Right One

As one of the fastest growing industries in America, building signs are used by many companies to promote their products and services. A variety of different signs are available to meet any needs. Whether you need a simple sign to announce your grand opening or a full service ad that will inform your customer of your long term commitment to their needs, your building signs can help you succeed in your marketing efforts. But what type of building signs should you use?

The first thing that you should consider when choosing building signs is the purpose of your sign. Are you advertising a new store, apartment, or restaurant? Or are you trying to announce a special sale or event? These types of signs come in many forms, from simple hand written signs for restaurants and stores to full service advertisements with television screens and audio announcements in major business districts. Whatever the purpose, your sign should accurately convey your message to your customers.

Next, you will need to carefully consider the materials your sign is made from. If you are placing a building advertisement in an older building, it may be best to seek a custom sign maker. These artists will work with you to create a sign that is not only attractive, but will also last for many years. They will take into account the construction of the building as well as the architecture of the building to ensure that your advertisement is properly worded and designed. In older buildings, especially those that have seen many changes throughout the years, old signs can easily get distorted and misspelled. By seeking a custom sign maker, you can get a more accurate and pleasing-looking sign.

There are many different styles of building signs available as well. Traditional glass signs are a great option if you are looking for an eye-catching sign, but they often do not offer the longevity of other materials. Aluminum signs are lightweight and durable, but they cannot withstand the harsh elements that are part of the Memphis’ weather. Polyester and PVC are two other common materials for building signs.

Another aspect to consider is the longevity of the sign itself. A building sign should be able to stand the test of time. After all, people often place advertisements in their yards to bring in business or to advertise a cause. It only makes sense that if you are going to spend money advertising that cause, you want your sign to stay looking good. Signs made from acrylic fiber are generally very durable. However, these materials will fade over time and require regular reupholstering.

If you are not sure which building signs to choose, talk to a sign designer. They will be able to give you a few pointers about different types of signs, including those that are made from various materials and in various locations. They can also make suggestions about the type of advertising you want your sign to convey. With a little research and thought, you can come up with a great sign that will improve the look of your property, attract new customers, and advertise your organization.